Browser Tracking Protections Won't Stop Tracking, Warns DuckDuckGo
Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.
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Definition
Browser tracking refers to techniques used to identify and follow users across sessions and websites.
Why it matters
It matters when privacy expectations, regulation, and analytics reliability must be balanced.
In this archive
Here browser tracking appears in privacy-first analytics, consent, and measurement strategy tradeoffs. It currently appears across 1 category, mainly Security & Privacy.
Often appears with
Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.