AI search in 2026: what changed and what to do about it
AI search changed everything in 2025 and the shift is still accelerating. A breakdown of what changed, how search behaviour is evolving, and what content owners should do to stay visible.
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Definition
Structured data uses standardized formats like JSON-LD, Microdata, or RDFa to make content machine-readable and interoperable.
Why it matters
It matters when data needs to be understood and consumed by tools beyond human readers.
In this archive
In this archive structured data shows up in markup, SEO, integration, and semantic web practices. It currently appears in 2 articles and crosses 2 categories.
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AI search changed everything in 2025 and the shift is still accelerating. A breakdown of what changed, how search behaviour is evolving, and what content owners should do to stay visible.
Structured data helps search engines understand your site, but the business value is really about visibility, trust, and better-qualified clicks.