Introduction to Matomo Analytics

Take back control with Matomo - a powerful web analytics platform that gives you 100% data ownership.

Why you will love Matomo

• Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
• No data sampling means you can make impactful decisions based on 100% accurate reporting.
• Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
• No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
• Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.
• Easily navigate through a user-friendly interface to get the data you need, faster.
• The comprehensive range of features gives you actionable insights and a complete picture of your customers.
• Securely track personal data in accordance with privacy laws. This option is unavailable with GA.

Since 2021, Matomo has evolved significantly — Matomo 5+ now includes built-in heatmaps, session recordings, and A/B testing without third-party plugins. Its self-hosted nature keeps all data on your own server, so it respects GDPR out of the box without needing extra cookie consent popups from third-party trackers.