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#Google Analytics 4

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#Google Analytics 4 is a next-generation web analytics platform used directly in these articles.

Definition

Google Analytics 4 (GA4) is the latest version of Google Analytics, focusing on event-based tracking, cross-device analysis, and AI-powered insights.

Why it matters

It matters because GA4 is the new standard and its event model and features require different setup and thinking than Universal Analytics.

In this archive

Here GA4 shows up in migration from Universal Analytics, event tracking implementation, configuration, and analysis of user behavior. It currently appears across 2 categories, mainly Automation, Marketing & SEO.